michael has nearly a decade of experience working within some of the biggest retailers in both europe and america.

companies include river island, abercrombie and fitch and johnnie b for boden.

working on brands from initial concept to launch, including branding, global market research and customer profiling, he has worked on all product categories and every aspect of the design process.

he has worked closely with factories in the far east and europe, and has travelled the world for research and sourcing.

this has led to extensive technical knowledge, especially in wet and dry wash processes.

he now works for a cross section of companies delivering tailored design solutions and consulting on market position and product ranges.